Using the Bartlett and Ghosal Matrix of Internationalization, explain the internationalization strategies (Transnational, global, multidomestic and International strategies) of TESCO and why the reason for internationalization into a company like Brazil is justified.

 Using PESTLE and also the Porters 5 forces, analyze the Macro and Micro environment of Brazil. You may like to give statistics and graphs as evidence.

 Using 3 problems/issues from the managerial and organizational problems (Organizational Co-ordination, Cultural (Hofstede) and Organizational structure (Centralization V Decentralization)) analyze the problems with respect to TESCO launching its markets in Brazil.

 Lastly please give intelligent solutions to the problems stated.

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TESCO is a UKbased multinational retailer and is one of the largest retailers in the world When analyzing TESCOs internationalization strategies using the Bartlett and Ghosal Matrix we can see that TE... View the full answer