Background for the assignment:

For four decades, Dimension Data had been a leading global technology company with its

headquarters based in Johannesburg. The company's history was marked by pioneering

innovations and successful business strategies, thanks to its efficient processes and adaptive

methodologies. CEO Mr$.$ Jason Goodall, a visionary leader, emphasized the importance of

continuous innovation and agility. However, despite his efforts, complacency had crept into certain

departments, particularly the marketing team, which clung to traditional methods. Competitor BCX

surged ahead with agile practices and cutting$-$edge technology adoption, appealing to a younger,

tech$-$savvy demographic, resulting in a loss of market share and clientele for Dimension Data. An

emergency board meeting served as a wake$-$up call for the company. Mr$.$ Goodall stressed the need

for change, and this prompted a comprehensive internal review of their business processes. In

response, Dimension Data embraced digital transformation, revamped marketing strategies, and

fostered a culture of innovation and adaptability. Through this transformation, they not only

reclaimed their market share but emerged as industry pioneers in integrating technology into their

business processes. In doing so$,$ they demonstrated how a strong foundation, when coupled with

adaptive practices, can lead to long$-$term success and sustainability in the ever$-$evolving technology

landscape.

Question $(20$ Marks$)$

Discuss the importance of having flexible business processes and workflows in organisations in the

wake of the changing technological environments. In your discussion, include examples of

organisations that were affected by having or not having flexible business processes.