Question: Background: In 2 0 2 3 , Amazon customers who renewed their Prime Video memberships were promised an ad - free video streaming experience. However,

Background:
In 2023, Amazon customers who renewed their Prime Video memberships were promised an ad-free video streaming experience. However, from 29 January 2024, Prime Video customers need to pay an additional monthly charge for an ad-free experience. This includes customers who had already paid for their Prime Video memberships, some of whom
had paid in advance of this date (for example, if on an annual billing cycle).
Q.Explain the ethical issue (from a business perspective, rather than a professional ethics perspective) arising from Amazons approach to introducing ads on Prime Video. Outline a more ethical approach to introducing ads that has been taken by one (1) of Prime Videos competitors that would have been viable for Amazon. Address your answer to the Amazon Board of Directors.

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