Question: Background Information about AgencyWhen you intend to develop your markets in other countries, you may resort to the help of agents, who will be employed

Background Information about AgencyWhen you intend to develop your markets in other countries, you may resort to the help of agents, who will be employed to represent your company to sell your products in a given area too far away to be covered effectively. Agents (1) act on your behalf by introducing you to overseas customers, (2) give you the information and contacts for overseas markets, identify and make the most of opportunities overseas, (3) cut the cost of setting up your own offices overseas and recruiting and training your own employees to work there, and (4) keep more control over your product, e.g. the final price and brand image.There are two types of buying and selling agencies: sole/exclusive and non-exclusive.A sole/exclusive agent is authorized by you (the principal) to exclusively transact your business of a specific kind within a specific place for a specific period. You should not appoint any more agents except the exclusive agent within that area. The agent will only be supplied by you in a particular area, and will not sell products that compete with yours. A non-exclusive agent can be an ordinary agent who is appointed by you to carry certain activities on your behalf within a specific area for a specific period.You may appoint several ordinary agents within one area. A non-exclusive agent can also be a general agent who is appointed by you to transact all business of a specific kind, or in a specific place.Agents are usually paid by commission, which is normally a percentage of the value of the goods he/she has sold for the exporter and for which the exporter has received payment from the customer.If you are offering an agency to someone, convince him/her that your products are worth selling and will find a good market in that area. You should be clear about the type of agency you are offering. You should offer terms and suggest methods of settlement of accounts. It is important to be positive about the support that you, the principal, can provide for your agent.If you are asking for an agency, you should convince the principal that his/her products will be well represented. You should also stress your reliability, financial standing, and your market connections.The nature of the agency, the duration of the agency agreement, the territory to be covered, commission, the rights and duties of the agent and the principal, settlement of accounts, and disagreements and disputes, etc. should be negotiated in the negotiation of an agency agreement.Party A* Chen Ming, the Marketing Manager, and Dai Yun, the executive assistant to the Marketing Manager, are the representatives of Kai Li Manufacturing Co., Ltd. in Guangzhou.* Kai Li Manufacturing Co., Ltd., is established in Guangzhou in 2000, specializing in manufacturing high quality glassware and table ware. At present, they export their products to North America and Europe, and intend to expand into the British market.According to their market investigation, they know there is an increasing demand for their products in the UK. Now the type of agency they are looking for will have resources to cover the whole area of UK in selling their products and they are offering a 5% commission on net list prices, plus advertising support.Party B* Fred James, the Marketing Manager, and Elaine Parker, the executive assistant to the Marketing Manager, are the representatives of F. Lynch & Co., Ltd.* Fred James and Elaine Parker try to ensure the counterpart that the demand for the Chinese glassware and tableware in the UK is increasing and they have a strong desire to be the sole agent of Kai Li Manufacturing Co., Ltd.
Questions Issues to Be Negotiated
Payments
How will payment be arranged? Will customers pay Party A direct or will they payParty B and then Party B in turn settle with Party A deducting the commission? DeliveryWill Party B be expected to hold stocks or will Party A supply from stock? If Party A supplies the customers direct, how long will it take an order to be made up and shipped once it has been received? AdvertisingWhat type of assistance will Party A give Party B in advertising? DisputesWho would be referred to in arbitration if a disagreement arises over the terms of the contract? Length of the ContractHow long will the initial contract run? One year or three years?Possible Agreement to Be Reached PaymentsCustomers pay Party A direct, and usually deal on a letter of credit basis. DeliveryParty B is not required to hold stocks of the products, but a representative selection of samples should be kept. Party A will meet orders within four weeks of receipt. AdvertisingLeaflets and brochures will be sent to Party B to hand out to the customers as one method of advertising. Party A will also allow Party B GBP3,000 in the first year for publicity which can be spent on the type of advertising Party B thinks suitable for glassware and tableware.With the budget of GBP 3,000 in the first year, Party B may be able to arrange an extensive campaign at the beginning of the year. Then they can also send dealers brochures, leaflets, and posters to hand to their customers. This will be followed up by television advertising. With this advertising plan, Party B thinks the products will be well received in the UK. DisputesAll disputes from the performance of the agreement should be settled through friendly negotiations. If no settlement could be reached, the case should then be submitted to an authoritative Arbitration Commission in a third country for arbitration because the relative legal systems in China and in the UK are different. Length of the ContractThe initial contract will be for one year, subject to renewal by mutual agreement in the following years.
Give me only party A answers

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