Background Information about the Client

Business Profile: The client is a mid$-$sized retail company specializing in property rentals and home goods. They have been in operation for over $11$ years and they are based in different areas.

Buying Processes: The client typically follows a structured buying process that includes initial research, vendor evaluation, price negotiation, and final purchase. They prioritize quality and reliability in their purchasing decisions.

General Preferences and Needs for Product Information and Support: The client prefers detailed product information, including specifications, usage guidelines, and customer reviews. They also value responsive customer support that can assist with product inquiries and post$-$purchase issues.

Description of Business Operation

Products$/$Services: The client rent out the nice bachelor flats that are in a safe areas at a very competitive rent offers and they also offers a wide range of home goods, including furniture, kitchenware, and decorative items. They focus on providing high$-$quality products at competitive prices.

Market: Their primary market includes middle to upper$-$middle$-$class consumers looking for stylish and functional home furnishings.

A very nice and a Cosy place suitable for young adults who don't want to buy a property.

Profitability: The client has maintained steady profitability with a consistent growth rate of $10-17\%$ annually.

Competition: The client faces competition from both large retail chains and niche online stores. They differentiate themselves through unique product offerings and exceptional customer service.

And also their place is safe and secured, they made their tenants safety their number one priority.

Organisational Characteristics: The client has a well$-$structured organization with dedicated teams for procurement, sales, marketing, and customer service. They leverage technology to streamline operations and enhance customer experience.

Client's Needs for Banking Products$/$Services

Price Sensitivity: The client made sure to be the most affordable moderately pricesensitive. While they are willing to pay for quality services, they also seek competitive pricing and value for money.

Preferred Distribution of Services: The client prefers a mix of digital and in$-$person banking services. They appreciate the convenience of online banking but also value the personal touch of face$-$to$-$face interactions for more complex transactions.

Likely Needed Products: The client is likely to need a range of banking products, including business loans for expansion, merchant services for payment processing, and cash management solutions to optimize their financial operations. They may also benefit from investment services to manage surplus funds and achieve long$-$term financial goals.EVALUATE the internal and external sales environment while you were planning your proposal to the client. Include the following:

$4\mathrm{.}10\mathrm{.}1$ A summary of the competitive environment $($which other banks had similar products$/$services and how you considered these$)$;

$4\mathrm{.}10\mathrm{.}2$ The wider economic, legal and regulatory environment;

$4\mathrm{.}10\mathrm{.}3$ What you knew about the client and their buying behaviour;

$4\mathrm{.}10\mathrm{.}4$ What you knew about your bank and its ability to meet the needs, expectations and preferences of the client.