BACKGROUND

MGMT Software Solutions $($MSS$)$ is a Barbadian company that works with young clients to

increase their popularity on various social networks. After all, likes and views can be a ticket

to fame for upcoming artists. That is$,$ they like to follow friends; retweets are the social currency

of the $21$st century.

MSS also negotiates with clients to have them wear, advertise, or use a product or brand or

even interact with a celebrity to increase their online visibility.

MGMT Software Solutions collects as much data as possible from its clients' fans. This

data is generated when a fan retweets, clicks $$Like$,$ or creates a comment, thus creating

a demographic profile of that fan. For example, MSS has clients Collins, Acadia, Julia,

and Tyler.

When Collins$$ friends like his profile picture, Facebook tracks who his most popular friends

and family are. Why? Those persons, in turn, $$like$$ products, services, and celebrities $$

information valuable to those advertisers.

When Acadia $$likes$$ dozens of brands on Facebook, those brands can learn more about

potential customers $$ all of her friends.

When Julia and her friends retweet news about The Hunger Games or the Wedding

Ringer, the movie studio can track their responses in real$-$time.

When Tyler searches YouTube, Google $($which owns YouTube$)$ can track his every move

and push content that may appeal to him, including other videos of young and upcoming

artists, to start their popularity.

This is where the currency of $$likes$$ and retweets and searches turns into actual currency. The

selfies each client takes so that others will like them on Instagram helped that company sell for

MGMT$2006$ Management Information Systems I $4|$ Page

a billion dollars. Sending a tweet helped raise the value of Twitter to around $$30$ billion, while

Facebook is valued at approximately $$140$ billion.

With the increasing competition, MSS embarked on a massive marketing campaign, contracting

a marketing team renowned for successful strategic marketing campaigns to increase its

popularity through increasing its clientele. Colleges, universities, hotels, high$-$end restaurants,

sea and airports were targeted. Brief interviews were held with celebrities, making note of their

likes, clothing, and interests $$ personal and otherwise. Among the reports reaching MSS were

suggestions from two outstanding celebrities to have offices in Europe and sections of Asia

where celebrities frequented, and revenue was sure to increase exponentially. Office space was

also offered free of cost$.$ Countries in Europe included Italy, Germany, France, Finland, and

Spain, while in Asia, countries like Japan, Korea, and China were stated. MSS is now faced

with some decisions to be made and must seriously contemplate all aspects of their decision as

they focus on building an international strategy.

MGMT$2006$ Management Information Systems I $5|$ Page

Guideline for Conduct of the Report

You must review the above case and produce a Case Study $($WORD$)$ Report that

responds to the following questions on the case.

$1.($Laudon & Laudon, $2012)1$ has suggested that the International Information Systems

Architecture $($IISA$)$ must be applied when building an international strategy. Discuss

the IISA and its factors from the Unit Reading and show how MSS would incorporate

its dimensions when building the international strategy for MSS$.$ How would MSS be

affected by cultural particularism?

$2.$ Explain how executive management should effectively analyze MSS for this change

and explain any privacy issues MSS is liable to encounter in the social media business

at home or abroad.

$3.$ Given the various forms of money available, argue for the form of payment MSS should

accept, whether e$-$money, m$-$money, or digital cash.

Your Case Study Report must incorporate the following:

$$ Details from the scenario to support your analysis.

$$ Theory from your readings. Three or more scholarly references are required

from books, UWIlinc, etc

$$ Online research. Four $(4)$ or more references $($with matching in$-$text citations$)$

relevant to the industry and the questions asked.

$$ APA $7$th Edition $($latest$)$ is the required format guideline for the reference list.

$1$

Laudon, K$.,$ & Laudon, J$.(2012).$ Management Information Systems MANAGING THE DIGITAL