BACKGROUND Mimitos is a pet store that has different stores in Madrid, Barcelona, Valencia and Seville. It works with the best brands in the market for animals and the conditions of all kinds of food, accessories, toys, cleaning products, etc. for all sorts of pets. Besides, I have developed its own line of accessories and toys, always taking into account the highest quality for the safety and happiness of the pet. Given the success of the business, Mimitos has decided to go one step further and create an online store to satisfy the most significant number of customers and to go much further.

FORMULATE: Where do you think the future of e-commerce is headed? Choose a company that you consider relevant in online commerce and explain its current status and where it is heading.