Background: StreamWave is a rapidly growing streaming service provider that offers a wide range of entertainment content, including movies, TV shows, and exclusive original programming. The company has gained a substantial subscriber base in recent years but is now facing increased competition in the crowded streaming market. In response to market dynamics, StreamWave is devising a strategic plan to differentiate itself and retain its position as a leader in the industry.

Case Scenario: To stay ahead in the competitive streaming landscape, StreamWave is introducing a new feature called "Watch Together." This feature allows subscribers to synchronize their viewing experiences, enabling friends and family members to watch the same content simultaneously, regardless of their physical locations. StreamWave believes that this unique offering will enhance user engagement and set it apart from other streaming platforms.