Background

Your team is working with the EXTRA EDGE Consulting company in the UAE. The company guides and supervises its clients to expand their businesses worldwide. The company's clients come from various business sectors operating in different countries. Extra Edge provides them with market insights and feasibility studies to guide them on how to expand successfully. Your team is responsible for conducting research and providing analysis to these clients. The clients always look for recent statistics, facts, and figures, which helps them make decisions.

Task

Recently, your team has been given a new client Nature Farms, operating in the field of organic products, who wishes to expand its operations in other countries. However, the company is unsure which countries or geographic regions to be targeted to expand. Nature Farmsis a UAE-based company with products like Agricultural production processes, Plantation products, cereals and seeds, and organically farmed Vegetables, organically farmed. The company employs two hundred employees from the UAE and GCC countries. Although Arabic is primarily used in meetings, English is used to disseminate official information through the mail. More than ninety percent of the employees are Muslims, represented in the organization's culture and rituals.

Your team is responsible for conducting research, writing a report, and presenting its findings to Nature Fields management. The questions below must be answered in the report and presentations, and recent data must be used with proper references.

1. Suggest country/s to Nature Farmsto expand. Analyze the selected country's economic, legal, political, and social forces.
2. Analyze the society and cultures of the selected country/s with reference to organic food.
3. What expansion strategies may Nature Farms adopt in the context of the selected country/s?
4. Explore the possibility of acquisitions and alliances and suggest which one you prefer. Evaluate the opportunities and challenges of entering a new market.
5. How do think this internationalization will affect the functional areas of the company.
6. Discuss the role of cooperation, collusion, and competition in the context of Nature Farms and your selected country/s.