Question: Baidu Case 1) General Environment analysis: What are the most important 1-2 general environment factors to be considered for the INDUSTRY and what is their

Baidu Case

1) General Environment analysis: What are the most important 1-2 general environment factors to be considered for the INDUSTRY and what is their effect (positive-negative-neutral)? What is your evidence for the importance of these factors?

2) FIVE FORCES analysis: What are the most important 1-2 of the five industry forces affecting the INDUSTRY and what is their effect (high-moderate-low)? What are the 1-2 factors that evidence the importance of these forces? Is the industry attractive for new entrants AND for incumbents? Why?

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