Question: Bailey is working on a strategic communication program to strengthen community relations for a charity that focuses on food security. Bailey is currently assessing the

Bailey is working on a strategic communication program to strengthen community relations for a charity that focuses on food security. Bailey is currently assessing the percentage of the program's target audience who has skipped watching a number of YouTube videos that featured the program's key message. This illustrates which of the following evaluation criteria? Question

1

options: Distribution Program Content Exposure Attention

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