Balancing the needs for cost reduction versus local responsiveness pressures is the critical question in international strategic choice. True False The four major market entry strategies are export, investment, countertrade and agents. True False Licensing is a way for one firm to allow another to use its intellectual property in exchange for payments. True False If a country imports $500 billion in merchandise and services while exporting $600 billion, the country has a Balance of Trade surplus of $100 billion. True False