Question: Bang and Olufsen Design Driven Innovation Case (Harvard Case Study) 1. What is your assessment of the competitive situation in which B&O finds itself in

Bang and Olufsen Design Driven Innovation Case (Harvard Case Study)

1. What is your assessment of the competitive situation in which B&O finds itself in 2006? What are they really good at? What should they be worried about? (30 point/s)

2. B&Os radical design driven approach seems at odds with conventional business wisdom at many points - what are the advantages and disadvantages of this approach? How does it help the company compete? Is it sustainable? (35 points)

3. What is your assessment of the Idealab initiatives? Is it good approach to changing the design process at B&O? Will the plan work? (35 points)

****It has to be more or less 500 words for each question

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