Question: Banks segment their consumers into three types. The first is those who pay their balances off in full each month to avoid paying interest fees;
Banks segment their consumers into three types. The first is those who pay their balances off in full each month to avoid paying interest fees; the second is those who do not pay off their balances in full each month; the third is those who carry but do not use their cards frequently. Banks have different names for the three types. What is the name of the first type?
Revolvers
Transactors
Cardholders
Dormants
2. Which is the target market of Chase Sapphire Reserve?
Old, middle class customers
Young, middle class customers
Old, affluent customers
Young, affluent customers
3. What is the annual fee of Chase Sapphire Reserve?
$ 90
$500
$450
$ 190
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