Banyard Tree: Branding the Intangible,

This is an assignment from the textbook written by Wirtz, J$.,$ & Lovelock, C$.(2018).$ Essentials of services marketing $(4$th ed$.)..$ Please provide the answers to the following questions and take reference only from the text book written by Wirtz, J$.,$ & Lovelock, C$.(2018).$ Essentials of services marketing $(4$th ed$.).$

$1.$ In a paragraph, provide a brief overview of the company and its goals

$2.$ In a sentence, describe the major problem that must be resolved

$3.$ Analysis of at least four internal factors within the firm$$s controlstrengths and weaknesses of the firm$$s functional areas and assets.

$4.$ Analysis of at least six external factors beyond the firm$$s controlopportunities and threats posed by external stakeholders and the external business environment.

$5.$ : What criteria will you use to make your decision regarding the recommendation of the potential alternative solutions discussed below?

$6.$ : Analyze at least three credible alternative solutions, which must be supported by concepts in the text, or external research.

$7.$ Which of your alternatives do you recommend? Your recommendation must be clearly linked to the decision criteria identified above. Explain it$.$

$8.$ : Prepare an action plan with a break down of activities needed to implement the recommended solution with timelines $($up to $2$ years$).$

$9.$ : Prepare an evaluation plan that will measure the performance of the implementation plan and collect feedback from continual improvement.

$10.$ : Briefly summarize why your solution best resolves the problem.