Question: Barbara has gotten the response data from a purchase intent survey for the Pain Management Massage Studio. It shows: - Definitely would use: 28 -

Barbara has gotten the response data from a

Barbara has gotten the response data from a purchase intent survey for the Pain Management Massage Studio. It shows: - Definitely would use: 28 - Probably would use: 44 - Might or might not use: 80 - Probably would not use: 152 - Definitely would not use: 284 Out of a target market of 22,000 potential customers, how many do you expect to use this service, assuming a 7% awareness can be reached in the population? Assume Cprobably=0.2 and Cdefinite=0.4

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