Question: Barnes & Noble spun off the NOOK, its unprofitable e - reader. Shoppers couldn't get beyond identifying Barnes & Noble as a destination for books;

Barnes & Noble spun off the NOOK, its unprofitable e-reader. Shoppers couldn't get beyond identifying
Barnes & Noble as a destination for books; however, most people are not buying hard copies of books
and instead are using e-readers. The NOOK, though an e-reader, has different features from the
Amazon's Kindle. The Kindle is inexpensive, easy to use, and syncs up easily with an Amazon digital
account. This example shows that product failure results from all of the following EXCEPT
a. overestimation of market size
b. incorrect positioning
c. a low price
d. an inferior product
Barnes & Noble spun off the NOOK, its unprofitable e-reader. Shoppers

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Barnes & Noble spun off the NOOK, its unprofitable e - reader. Shoppers couldn't get beyond identifying Barnes & Noble as a destination for books; however, most people are not buying hard copies of...

Q:

Barnes & Noble spun off the NOOK, its unprofitable e - reader. Shoppers couldn't get beyond identifying Barnes & Noble as a destination for books; however, most people are not buying hard copies of...

Q:

Barnies & Noble spun off the NOOK, its unprofitable e - reader. Shoppers couldn't get beyond identifying Barnes & Noble as a destination for books; however, most people are not buying hard copies of...

Q:

Barnes & Noble spun off the NOOK, its unprofitable e - reader. Shoppers couldn't get beyond identifying Barnes & Noble as a destination for books; however, most people are not buying hard copies of...

Q:

O Barnes & Noble spun off the NOOK, its unprofitable e-reader. Shoppers couldn't get beyond identifying Barnes & Noble as a destination for books; however, most people are not buying hard copies of...

Q:

1 6 Fires it Nable spun off the NOOK, its unprofitable e - reader. Shoppers couldn't get beyond identifying Barel Noble as a destination for books; however, most people are not buying hard copies of...

Q:

Based on the attached annual report for Barnes and Noble: What is the ratio of total liability and minority interest to total assets for the last two years How does B&N look considering anything over...

Q:

Read the attached case on Amazon.com, Inc., then answer the following questions. Please, read the case before answering question 1. Thanks! 1. What is Amazons vision statement, and is the company on...

Q:

Case question What is amazon's vision statement and is the company on track to achieve it ?(explain) How do partnering with other retailers as well as related acquisitions and diversification help...

Q:

Case 12 Barnes & Noble, Inc. The Yucaipa Proxy Challenge! 1 On September 4, 2010, Leonard Riggio, the founder and chief executive officer (CEO) of Barnes & Noble (BN), the U.S.-based bookseller,...

Q:

What is a cash budget, and how can this statement be used to help reduce the amount of cash that a firm needs to carry? What are the advantages and disadvantages of daily over monthly cash budgets,...

Q:

Bright Ideas purchased 1,000 lightbulbs. Headlight bulbs cost $13.95 each, and taillight bulbs cost $7.55 each. If Bright Ideas spent $9,342 on lightbulb stock, how many headlights and how many...

Q:

Comprehensive income is used to determine earnings per share used to determine net income used to determine net income or earnings per share not used to determine that income or earnings per share

Q:

Bond X is noncallable and has 20 years to maturity, a 9% annual coupon, and a $1,000 par value. Your required return on Bond X is 12%; if you buy it, you plan to hold it for 5 years. You (and the...