Question: Barton Goldenberg recently wrote that the 4 Big Barriers to an Integrated Customer - Centric Strategy are: Challenge No . 1 : Integrating Offline and

Barton Goldenberg recently wrote that the 4 Big Barriers to an Integrated Customer-Centric Strategy are:
Challenge No.1: Integrating Offline and Online Customer Data
Challenge No.2: Getting Organizational Buy-in
Challenge No.3: Knowing How to Meaningfully Apply Big Data Analytics
Challenge No.4: Creating a Meaningful Road Map
Related to step 2 of Goldenbergs challenge, Pink describes Autonomy, Purpose and Mastery as means to drive buy in and specifically draws our attention to 4 Ts.
- their Task
- their Time
- their Technique
- their Team
....as well as a concept here called Flow a state where things are optimal.
And the adoption challenge was not too easy or too difficult.
Utilizing Goldenbergs methodology in Social CRM, explain how you will overcome each of these barriers as a future Innovation Leader. Using Pinks theories analyze how you will drive organizational buy-in. Be specific. Provide a real-life example.

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