Base on this information (which was a marketing simulation, a fictional company about denim jeans ). I need a NEW SEGMENTATION AND TARGETING plan for this fictional company to have better results. 700 words.

1. Segmentation & Targeting

Men: This is your target market based on your segmentation choices: Male aged between 17 - 60 years; earning between 25.000 and 45.000, single, in a relationship or married, living in all areas. This target market's psychographic profile is achiever/striver. The target market perceives the main benefit as derived from purchase as quality and they are early adopter, follower or indifferent with regard to fashion. The target market is non-user, ex-user, potential user, first time user or regular user, their loyalty status is hard-core, split, shifting or switcher and they are light, medium or heavy users. Measurability: 58.080 persons Substantiability: 718.874 potential turnover Differentiability: 30% Accessibility: 46.464 persons Actionability: 33% Women:

This is your target market based on your segmentation choices: Female aged between 17 - 60 years; earning between 25.000 and 45.000, single, in a relationship or married, living in all areas. This target market's psychographic profile is achiever/striver. The target market perceives the main benefit as derived from purchase as quality and they are early adopter, follower or indifferent with regard to fashion. The target market is non-user, ex-user, potential user, first time user or regular user, their loyalty status is hard-core, split, shifting or switcher and they are light, medium or heavy users.

Measurability: 83248 persons Substantiability: 959399 potential turnover () Differentiability: 30% Accessibility: 66598 persons Actionability: 42%