Based $on$ your learnings from reading the case and from this week's readings and ulearn material, come $up$ with $at$ least FOUR different types $of$ consumers $to$ target who might $be$ VERY interested $in$ automated ordering. Describe each and say why that particular target might prefer automated ordering AND which type $of$ automated ordering might $be$ the best fit for them... kiosk, app, etc. $as$ well $as$ whether that customer $is$ typically $an$ eat$-inor$ take$-$out... pick$-upat$ drive through $or$ come inside $to$ pick $upor$ eat inside. $...$ any combinations. How would you reach EACH $of$ those four types $of$ consumers?

Then address how you would BEST communicate that $in-$person ordering $is$ still welcome. How might the brand encourage automated ordering while not disparaging people who can't $or$ simply prefer not $to$ order that way? Note, because $of$ laws protecting people with certain disabilities, ordering $in-$person can't cost more than automated ordering. $..$ Though some offers can $be$ "online only." $So$ this could also $beaPR$ issue.