Based off the App Nuba https://www.nubasmartpack.com Promotion - objectives and mix (media, message, examples, packaging etc.), public
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Based off the App Nuba
https://www.nubasmartpack.com
Promotion - objectives and mix (media, message, examples, packaging etc.), public relations, budget (Cheyenne)
a. Promotional goals
b. Promotional mix
c. Advertising reach, frequency, flights, theme, and media
d. Sales force requirements, techniques, and management
e. Sales promotion
f. Publicity and public relations
g. Electronic promotion (web, mobile)
h. Word of mouth marketing (buzz), viral marketing
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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