Question: Based on Allianz Direct case study, identify and critically discuss The organisation's need for a communication strategy and how the organisation should go about developing

Based on Allianz Direct case study, identify and critically discuss The organisation's need for a communication strategy and how the organisation should go about developing a communication strategy to communicate the change initiative and its objectives. Use Textbook

-

Hayes

(2022)

: The theory and practice of change management.

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