Based on article below, What internal and external factors impacted the pricing decisions of IKEA in the Russian market?

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The importance of aligning the IKEA concept with the desired image was critical from the very beginning. The intention was to build an image with a low price brand that also guaranteed attractive and modern products of good quality. To achieve this, IKEA has faced many challenges such as: high customs fees; the requirement to purchase more from the local producers; difficulties in finding and developing suppliers in Russia; still low buying-power of Russian customers etc. For IKEA, it was critical to associate the low price with the desired significance. An increased capacity and bigger volumes by the Russian suppliers will allow the company to cut costs and reduce prices in Russia as well as to export the Russian- made furniture to its other markets. As a matter of fact, IKEA prices are still very high for many ordinary Russians. For example, even in St Petersburg, the second-largest city, shopping power is, according to different estimate, 30 to 50 per cent lower than in Moscow, where an average purchase value equals that in Stockholm. But for Russian customers low price was very strongly related to unattractive products of poor quality, and one challenge has been to overcome this and explain how it is possible to offer good product at low prices. Therefore, it has also been an ambition to provide the Russian market with the best and most attractive IKEA products.