Based on article by Evert Gummesson titled: "Qualitative research in management: addressing complexity, context and persona", match each statement with the element that best describes it: Contribute to improved research practices by Purpose addressing the human and social aspects of researcher behavior. [ Choose ] Conclusion Bias Observations from real world cases and Purpose inductive analysis. Approach Limitations Social and human properties need to be made Sampling Finding part of research. Value Outlier Research in management disciplines cannot [ Choose ] rely on mainstream quantitative techniques. A combination between the quantitative and [ Choose ] the qualitative and between modern natural sciences and business research. University means unification of diversity. [ Choose ]