Question: Based on case studies discussed during the course, if you were Ayman Ismail, general manager for global oral care at P&G, what are the possible

Based on case studies discussed during the course, if you were Ayman Ismail, general manager for global oral care at P&G, what are the possible moves you would have in response to introduction of Simply White by Colgate? Mention any three moves. What is the most possible move taken by you and why? Describe the rationale [3+4-7

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