Question: Based on China's large elderly population and the fact that they are left with fewer children to tend to their needs.... 1) How would you

Based on China's large elderly population and the fact that they are left with fewer children to tend to their needs....

1) How would you characterize the market segment of elderly consumers in China?

2) How should foreign companies adjust their products/marketing in China to appeal to this growing market segment?

3) What are some of the issues global brands may face trying to reach this segment?

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