Based on class notes, indicate which of the statements below about strategy formulation are true and which are false.

Strategy formulation generally involves finding a niche market where customer

A$.$ true needs are umet..

B$.$ false

Strategy formulation generally involves implementing a plan to acheive a company's goals.

$$ Strategy formulation generally involves finding a unique advantage within an industry.

As defined in class notes, a competitive advantage is sustainable over the longterm.