Based on customer feedback and a push to work toward B Corp Certification, the board of directors is looking for new initiative ideas that would increase value to customers. Examples include offering product guarantees, seeking product quality certifications, monitoring customer satisfaction, and so on. You have been asked to outline two customer-focused initiatives that can be evaluated by impacted teams for feasibility.

These initiatives are:

Implementing a product guarantee program and Establishing a Comprehensive Customer Feedback System

1. Identify resources that would likely be needed to complete the initiative. In this case,resources might refer to the amount of funding, the materials available, the allocation of employees and their time, and so on.

2. Briefly describe how the success of the initiative would be monitored over time and how you'd evaluate the criteria for success.