Based on decision $.$ Introduction of the Assigned Theme $($For Example, Decision Making$).$

$2.$ Identification of Relevant Issues in the Case Study Related to the Specific Theme.

$3.$ Specific Solutions and Recommendations to Address the Issues Raised.

$4.$ Reference List

The objective of the presentation is to ensure your audience, in this case, your Lecturer and peers acquire a good

knowledge of the assigned theme in relation to the case. The Case Study Analysis must be evidence$-$based and researched$-$based. When conducting your analysis rigorously,

it is important that you clearly identify issues presented in the case that are directly related to your specific theme.

You must be familiar with the case to connect the dots. It is important that you do not regurgitate the story of the case

but rather justify the basis of the identified issues by applying specific OBM theories$/$concepts directly related to

your assigned theme.

Accurately identifying the issues presented in the case and selecting the appropriate OBM theories$/$concepts

to relate to the issues would be required. In addition, you and your team will have to present solutions and

recommendations to mitigate the specific issues raised.

Your analysis, solutions and recommendations should be well supported by research. Validating your claims with at

least $5$ high quality academic references i$.$e$.,$ relevant and peer$-$reviewed journal article at five or less years

would be required. APA$7$ referencing must be applied to complete in$-$text and reference list in the presentation.

his task will assess your ability to:

$1.$ critically analyse OBM issues and apply relevant OBM theories and concepts to address the issues.

$2.$ bring in various OBM theories$/$concepts and structure evidence$-$based conclusions.

$3.$ verbally communicate your ideas effectively and professionally by proficiently using various creative digital tools.

$4.$ evaluate issues and problems and structure evidence$-$based conclusions.

$5.$ collaborate effectively where individual differences pervades in a team context.

The Crisis

Everyone was scurrying when the mainframe at The Sanctuary General Hospital failed a

second time after it has been replaced. It didn$$t help with the Southeast Asia Information

Technology Conference $($SEA IT Conference$)$ just hours away, where John the Senior Manager

of Business Services at Atom Systems has been invited to be one of the keynote speakers for

the event. Looking at his watch and at the email he received from Angela, the Group Director,

regarding the second incident of the malfunctioned mainframe, he is in despair...

The Merger and Structure

To synergise their businesses, Atom Systems and Beta Systems agree to a merger six months

ago. The name Atom Systems is retained in the process. Due to the merger, a major

restructuring has taken place. Some employees have been laid off and those who remained

were on thin ice, uncertain of their future, fearing another cycle of redundancy. Human

resources redeployment is extremely unpredictable. Yet in the height of all the uncertainty

and ambiguity, opportunities for promotion seemed not too far$-$fetched for some who have

managed to develop strong and wide networks in the organisation.

Originally, John is a manager from Systems and Technology of Atom Systems. Since the merger,

he has been promoted to Senior Manager and redeployed to lead the team at Business

Services. There were five members in his team, Gideon, Jason and Matthew were colleagues

with John at Atom Systems prior to the merger. Gary and Fei Li were from Beta Systems.

The Preparation for the Conference Presentation

Amidst the disruption, John has been invited to speak in the Southeast Asia Information

Technology conference $($SEA IT Conference$).$ He is elated and honored to be representing the

company for this event. This is a high$-$profile event where many global senior executives of

the IT industry would be attending. It is another good opportunity for John to expand his

network externally. Who knows he might end up being headhunted to join one of the region$$s

largest tech companies. He is very determined to make good use of this opportunity to exhibit

his expertise, charm and charisma. His team was given a brief on the conference theme and

were told to come prepared in the meeting with ideas on the topic for the conference.

When the team convened to meet, Gideon started the ball rolling with ideas which he thought

Page $1$ of $6$

were trending in the industry. John told Gideon that the conference attendees are

MBS$538$

ASSESSMENT $2$ CASE STUDY ANALYSIS PRESENTATION $($FOR STUDENT$)$

CRISIS AT ATOM SYSTEMS

conservative Senior Executives who might be more interested in topics that are down to earth

and practical. Gideon was disappointed at how quickly his ideas have been thrown out of the

window. He was hoping that John would be impressed. Afterall, he has spent the past one

wee