Question: Based on information in the article The Children's Place targets Gen Z , millennials with sleepwear brand ( below ) , which of the following
Based on information in the article The Children's Place targets Gen Z millennials with sleepwear brand below which of the following aspects of marketing strategy is not correctly specified?
a Product strategy: Women's and men's collections including pajama sets, loungewear styles, robes, thermal sets, tees, slippers and socks
b Distribution strategy:
wwwpjplace.com; stores in the United States, Canada, and Puerto Rico and has international distribution points in countries
c Target audience: Men and women seeking sleepwear, including Gen Z and millennials
d Promotional strategy: Celebrity endorsements; influencer marketing
e All the above aspects of marketing strategy are correctly specified.
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