Based on "Kameda Seika: Cracking the US Market" Harvard Case, go back in time to when Kameda had no involvement in the United States market - assuming this point in time, develop one-year and five-year marketing plans for the U.S. market. Some elements of your marketing strategy are likely to be similar and are some are likely to be different from what Kameda actually did in the U.S. market. For both these aspects -- similar and different -- state your rationale. Your report should include the following:

• Assessment of market size
• Consumer behavior
• Mode/s of market entry

Answer rating: 100% (QA)

OneYear Marketing Plan for Kameda Seika in the US Market Situational Analysis Market Size The US snack food market is one of the largest and most competitive in the world with an estimated value of 25... View the full answer