$($Based on lecture$)$ Values are the beliefs we hold in life. Consider these two beliefs a consumer holds

Belief A: Organic foods are healthier. Belief B$.$ Spending time with family is more important than a career. Which of these qualifies as a consumer value:

Only Belief B is a consumer value

Both A and $B$ are consumer values

Neither A nor $B$ is a consumer value.

Only Belief $A$ is a consumer value