Question: Based on our class discussion, among the following, which one is NOT an accurate description about skimming pricing? As copycat versions become available, skimming pricing
Based on our class discussion, among the following, which one is NOT an accurate description about skimming pricing?
As copycat versions become available, skimming pricing policy becomes meaningless.
A brand must offer a superior product unique & distinguishable to justify a high price.
A brand must find a way to protect its intellectual property to limit competition and substitutes.
Skimming pricing is used to reach a segment of the market that is relatively price sensitive
Skimming pricing policy would only hurt a companys product sales for generic products.
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