Question: Based on our class discussion, among the following, which one is NOT an accurate description about skimming pricing? As copycat versions become available, skimming pricing

Based on our class discussion, among the following, which one is NOT an accurate description about skimming pricing?
As copycat versions become available, skimming pricing policy becomes meaningless.
A brand must offer a superior product (unique & distinguishable) to justify a high price.
A brand must find a way to protect its intellectual property to limit competition and substitutes.
Skimming pricing is used to reach a segment of the market that is relatively price sensitive.
Skimming pricing policy would only hurt a companys product sales for generic products.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!