Question: Based on our class discussions throughout the semester, identify the key marketing concepts linked to the gallon of gas and pound of cheese analogy. Define
Based on our class discussions throughout the semester, identify the key marketing concepts linked to the "gallon of gas" and "pound of cheese" analogy. Define competitive advantage and USP and explain how each of these concepts is relevant to the study of the 4Ps. Lastly, using information you have learned in this course, which two components of a marketing plan do you believe are the most important and why
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