Based on our textbook, which statement below is false?

The level or quality of a firm's customer service has a major impact on the success of an innovation.

Higher levels of customer service for a new product are subsequently expected across all products offered by a firm, so increasing the level of service for an innovation should be consistent to prevent backlash.

Higher levels of customer service do not require more training and formal rules to be put into place.

Higher levels of customer service are more expensive to provide, so firms that provide "concierge level" customer service account for the negative impact on profits by charging higher prices.

If service levels are below what customers expect, they will be reluctant to repeat the purchase and will probably not provide positive word of mouth about the product.