Question: Based on results from a market segmentation study, management has decided to segment the firm's market into 'usage rate' or 'consumption rate' segments. The results

Based on results from a market segmentation study, management has decided to segment the firm's market into 'usage rate' or 'consumption rate' segments. The results of the study identified a sizable 'heavy half' that management decided to target because the most profit potential exists with this segment. However, with this decision, management may be guilty of committing

Nothing on this list is correct.

Statistical sampling error

The majority fallacy

The

80 - 20

principle

Marketing myopia

Based on results from a market segmentation study, management has decided

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