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For this assignment you will put together a short report proposing the primary target audience, communication-style and the site that you intend to build. Use the following headings (in bold) to organize your report in Word or Google Docs and name it Proposal_Site-YourName (use the name of the organization, real or imaginary, in place of the word Site, and your full name for YourName). 1. Put your name and the date in the top right-hand corner each on a new line. 2. Centre the main heading: Business Proposal at the top of the page (positioned below your name and the date). 3. Real or Imaginary Specify whether the site is for a real or imaginary business, and why you chose it. If the business is real you must provide permission from the owner to your instructor via email. 4. Site Title Specify a working title for your website that will go at the top of your website home page. This is NOT the domain name of your site, but it very-well may be the name of the business. 5. Purpose Create a one-liner that describes the why behind your business. Do some research to discover what other types of businesses use as their one-liners (tag-line). What do customers Create a one-liner that describes the why behind your business. Do some research to discover what other types of businesses use as their one-liners (tag-line). What do customers say about these businesses on social media, how can you empathize with them through the design of your business (think Design Thinking Process). 6. Unique Selling Proposition (USP) 1. While reading What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You (Gotter, 2019) consider how the purpose of your project business can be uniquely described. i. List 3 potential differentiators of this business from others in the same field ii. Research your business' competition (be it local or international), write down the companies and their USPs in the document. II. Finally, write a unique selling preposition statement. 7. Website Development Plan In bullet format answer the following questions, they will require you to do research and justify. Please provide a short statement justifying your choices. I. What WordPress.com theme are you thinking of using? II. How many web pages will the website contain (a minimum of 3 are required) and what are the names of the pages? III. What content will the blog section focus on? (At least two posts are required) What categories or tags will you create? IV. If you plan to build a website for an existing business, you will need to share this development plan with the business owner and provide their consent before proceeding with the project. In addition a client contract will be provided to ensure expectations are clear with the client. 8. Copyright In a future project segment, you are expected to write blog entries as well as all of the informative content (text) for your project website. Now you need to decide which copyright license (from Creative Commons) you will apply to the content you create. Provide a short explanation stating why you chose the particular license. Review the textbook, specifically on Content Ownership, if needed. 9. Use APA 7 formatting and citations, no title-page is required