Question: Based on: Starbucks-Going Global Fast QUESTIONS: 1. Identify the different product-market growth strategies Starbucks used while entering international markets. 2. What are the different market
Based on: Starbucks-Going Global Fast
QUESTIONS:
1. Identify the different product-market growth strategies Starbucks used while entering international markets.
2. What are the different market entry modes Starbucks considered for its different international markets? Critique Starbucks overall corporate strategy.
3. What advice would you have for Starbucks in Africa? In China?
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