Based on Sustainability in IKEA Group's case, how should IKEA deal with sustainability cost without disturbing its

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Based on Sustainability in IKEA Group's case, how should IKEA deal with "sustainability cost" without disturbing its customer value (i.e., quality and price)?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: May 09, 2024 04:59 AM

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Based on Sustainability in IKEA Group's case, how should IKEA deal with sustainability cost without disturbing its

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Expert Answer:

To deal with sustainability costs without disturbing customer value IKEA can consider the following approaches 1 Supply chain optimization IKEA can wo... View the full answer

International Marketing And Export Management

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