Based on SWOT analysis, Identify two strengths and two weaknesses for Apple, Inc mini-case study. (2 points) Apple is the world's largest corporation based on a market capitalization of about $683 billion on 11-5- 15. However, according to the CPM scores, it is trailing Samsung overall. Apple designs, manufactures and markets the world's single-most popular smartphone, the iPhone, even though Apple has only abou 15 percent of the global market share in smartphones. Apple's products are of excellent quality but lack many features that allow users to tailor the devices to their own personal preferences. This strategy has served Apple well for over 10 years, but as users become more mature, it is unclear if Apple should sti to such a rigid philosophy