Based on the above information, please answer the following questions:

Q$2-1[7$ points$]$ Imagine you are a marketing manager at Coca$-$Cola and you are asked to design an Integrated Marketing Communication campaign for Coca$-$Cola Life. What should the objective of your campaign be$?$ List all elements of any integrated promotional mix and illustrate each element with a brief application to your campaign. How would you evaluate the success of your campaign?

PLEASE WRITE YOUR ANSWER ON THE ANSWER SHEET.

Q$2-2[7$ points$]$ What type of branding strategy is Coca$-$Cola using when launching the new product? Briefly justify. List two potential pitfalls of using this type of branding strategy.

PLEASE WRITE YOUR ANSWER ON THE ANSWER SHEET.

Q$2-3[7$ points$]$ Prior to developing the new beverage, Coca$-$Cola's internal marketing research department described the product idea to potential customers and asked them what they thought about the idea and whether they would buy this type of product. Within the context of the new product development process, what was Coca$-$Cola doing? Provide two reasons why it was important.

PLEASE WRITE YOUR ANSWER ON THE ANSWER SHEET.