Based on the below answer Ans-3 Here are some alternatives to consider for decision making based on the information provided in the context: Maintain the One-Dollar Price Stage: Bill's might maintain its long-standing price policy of selling all things for one dollar. This would be consistent with the company's basic beliefs as well as consumer expectations. However, finding alternate strategies to boost profitability, such as cost reduction or obtaining items from less expensive facilities, may be necessary. Repackage and Maintain the One-Dollar Price: Another approach is to repackage specific items in order to keep the one-dollar price point while recovering some revenues. This might include lowering the quantity or changing the package without sacrificing perceived value. For example, instead of selling five packs of gum for one dollar, sell four packs for one dollar. This strategy requires outstanding interaction with clients about the changes. Increase Prices gradually: Dollar Bills might explore gradually increasing prices on non-essential things over time. This would allow the corporation to test client reactions and avoid any negative backlash. It would also allow for an evaluation of the influence on client loyalty and overall profitability. Value and Customer Experience: Regardless of price approach, Dollar Bill's should focus providing value to lower-income clients while maintaining their confidence. This might include improving the entire customer experience, providing targeted promotions, or growing the choice of low-cost items and services. These alternatives provide several techniques to addressing the problem of declining profit margins while keeping the company's basic values and customer demands in mind. The team may assess these possibilities based on their viability, possible influence on profitability, and alignment with the long-term goals of the company. Please answer the following Question(s):(Marks 10) Read the case study titled as "Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?" by Jill Avery and Marco Bertini published in Harvard Business Review, and answer the following Questions: 4. Weighing the alternatives [Marks 2] When weighing the various alternatives, how well each alternative fulfils the variables to consider can be expressed as scores. A different rating scale will be used to assess each alternative: +2 very suitable +1 quite suitable 0 neither suitable nor unsuitable -1 not quite suitable -2 not suitable at all