Based on the below product strategy how will you price the product?

What factors about the target market and the competition influence your decision?

The promotion mix refers to the set of communication tools that businesses use to promote their products or services to their target audience. In this case, the target market is working mothers, and the promotion mix includes a range of strategies to reach and engage this demographic.

The first strategy mentioned is targeted online advertising, which involves creating ads tailored explicitly to working mothers' interests, behaviors, and demographics. This can be done through various digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

Social media campaigns are also included in the promotion mix, which involve creating and sharing content on social media platforms such as Facebook, Instagram, and Twitter. This can include blog posts, videos, images, and other relevant and engaging content for working mothers.

Public relations is another component of the promotion mix, which involves building relationships with media outlets and journalists to secure press coverage and exposure for the business. This can include pitching stories about the company's products or services to relevant publications, and leveraging industry events and conferences to generate buzz and visibility.

Sales promotions are also included in the promotion mix, which involve offering special deals, discounts, or incentives to new customers. This can include offering a percentage off the first purchase, a free trial, or a gift with purchase. To implement these strategies, the business will allocate its budget toward various tactics. This includes investing in online advertising to reach the target audience, sponsoring events relevant to working mothers, partnering with influencers to promote the business's products or services, and offering promotions to new customers to encourage them to try the brand.

Overall, the promotion mix for the target market of working mothers is designed to be targeted, engaging, and persuasive, using a range of tactics and strategies to reach and connect with this demographic.

Based on Diaper War: Kimberly-Clark vs. Procter & Gamble case