Based on the below screenshot from Tableau, what data type is described by the area referred to as measures?

A list of the following column headings are as follows: customer city; customer ID; customer St$.$; product description; sales employee ID; sales order date; sales order ID; measure names; product sales price; sales order quantity sold; latitude $($generated$)$; longitude $($generated$)$; sheet$1($count$)$; measure values. A gray horizontal line is drawn between measure names and product sales price. The attributes above the gray line are "dimensions". The attributes below the gray line are "measures".

Multiple Choice

Numerical

Nominal

Categorical

Ordinal