Based on the business idea below: The main problem that this opportunity seeks to address is the difficulty of ensuring that products are delivered to the correct customer. There are many reasons why this might happen - the delivery person may lose the product on the way, deliver it to the wrong address, or even steal the product and mark it as delivered. This can lead to significant customer dissatisfaction, as well as wasted time and resources for businesses as they try to track down lost products.

Complete the First Screen template found in the text andprepare a summary of your findings and what you are thinking about the proposed business.

• describe how the industry is organized and how companies in the marketplace compete,
• identify problems and concerns consumers have with the competitors, and
• describe the barriers to entry a new venture faces and ways to overcome these.