Question: Based on the Campbell Soup Co . changed the labels of most of its soup cans to add steam rising from the product and remove

Based on the Campbell Soup Co. changed the labels of most of its soup cans to add steam rising from the product and remove the "unemotional spoons."
Multiple Choice
external secondary data, an article in the Journal of Consumer Behavior on ethnographic research
social media Facebook comments and Twitter tweets analysis
online/email questionnaires
internal secondary data, sales reports on soup sales by flavor and package type (can or microwave bowl)
 Based on the Campbell Soup Co. changed the labels of most

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