Question: Based on the case, Conglomerate Inc s New PDA ( 2 0 0 1 ) Run cluster Analysis ( in Stata or R ) for

Based on the case, Conglomerate Incs New PDA (2001)
Run cluster Analysis (in Stata or R) for segmentation on the PDA 2001 data to try to identify the number of distinct segments present in this market.
Identify and profile(name) the clusters that you select. Given the attributes of ConneCtor, which clusters would you target for your marketing campaign ?
How has this analysis helped you to segment the market for ConneCtor
What concerns do you have with the approach (data collection, analysis etc)

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