Based on the case given. Please answer the question(Point form is enough)

1)Analyse according to Decision Scenario Case .List the answers accordingly

A)Identify required decision

B)identify alternative solution

C)Identify evaluation criteria

D)Analyze options based on criteria

E)Recommend Decision

F)Propose Actions/ Implement Decision

G)To expand the case from one (1) page to five (5) pages,What information would you add to the case?

THE CASE

CROWDSOURCING DILEMMA AT FLEXIPRINT

When Aileen told her friend Danial three months ago that her CEO at FlexiPrint was going to try crowd-sourcing, he cautioned her that she will not like the result. Today, as she was about to step into a meeting to determine whether or not to implement this new business concept, she realised her friend was right.

Crowdsourcing makes use of the Internet to allow anyone, including professionals and amateurs aliketo perform tasks that would normally be performed by employees, such as product design. Contributors earn recognition in return for their efforts, but little or no compensation. Aileen, as vice president of operations for FlexiPrint, a company specializing in humorous T-shirts aimed at young adults, upheld the values of founder Tengku Azri, who, like Aileen, was a graphic artist. Before selling the company, the founder always insisted that T-shirts be well designed by top-notch graphic artists to make sure that each screen print was a work of art. Those graphic artists reported to Aileen.

FlexiPrint's revenue had been stagnating for the first time in its history over the past 18 months. The crowdsourcing experiment was the latest in a series of attempts to boost sales. FlexiPrint held the first open call for T-shirt designs in March of last year, and then posted the entries on the Web for people to vote on their favourites. The top five vote-getters were handed over to the in-house designers, who tweaked the submissions until they met the company's usual quality standards.

When CEO Razlan first announced the company's venture into crowdsourcing, Aileen found herself reassuring the designers that their positions were not in jeopardy. Aileen was almost certain she'd have to break her promise now. Not only had the crowd-sourced shirts sold well, but Razlan had also gone straight to production with a few of the winning designs, bypassing the design department entirely.

Aileen concluded that Razlan was ready to permanently adopt some form of this Web-based crowdsourcing because it made T-shirt design more responsive to consumer desires. In practical terms, it reduced the uncertainty that surrounded new designs, while dramatically lowered costs. The people who won the competitions were delighted with the exposure that it gave them.

However, when Aileen looked at the crowdsourced shirts with her graphic designers eyes, she felt that the designs were competent, but none achieved the aesthetic standards attained by her in-house designers. Crowdsourcing fundamentally replaced training and expertise with public opinion. That made her feel uneasy as an artist.

More distressing, it was starting to look like Danial was right when he told her that his idea of crowdsourcing was giving the amateurs your job. He believes that crowdsourcing saves the company money, but he doubts the human cost. It was easy to see that if FlexiPrint adopted crowdsourcing, she would be sending most of her designers, long-time employees whose work she admired out of the job.

What future course should Aileen argue for at the meeting and what decision should she make?