Question: based on the case : https://docs.google.com/document/d/12i2uZMHkCozRf-4YDnJGvqzbaJbBuSWSGnwemhlHILQ/edit?usp=sharing 2. Public Relation is all about managing expectations and perceptions of different stakeholders such as the international/local media, affected
based on the case : https://docs.google.com/document/d/12i2uZMHkCozRf-4YDnJGvqzbaJbBuSWSGnwemhlHILQ/edit?usp=sharing
2. Public Relation is all about managing expectations and perceptions of different stakeholders such as the international/local media, affected families, the government, internal staff and the general public. If you are given a second chance as a Communication Director of Prasarana Malaysia Berhad to handle the crises, how do you think you would have communicated differently? Critically suggest ONE way you could do so to EACH of the FIVE stakeholders mentioned and justify WHY and HOW you would do so. Provide examples and justifications from the case study as well as your own research on the internet to support your stance.
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