Question: Based on the case informationon from this link: https://www.coursehero.com/u/file/54942739/YervoyCase-1pdf/ Answer the following questions: 1. What are the likely reasons for the fact that the initial

Based on the case informationon from this link: https://www.coursehero.com/u/file/54942739/YervoyCase-1pdf/ Answer the following questions: 1. What are the likely reasons for the fact that the initial breakthrough came from a university? 2. Why did it take so long to transform a brilliant scientific idea into a useful product? 3. In the end, why was it Medarex that could produce a product candidate? 4. Why did Medarex engage in the collaboration with Bristol Myers Squibb? 5. Why do you think that Bristol Myers Squibb acquired Medarex in 2009 and why did Medarex' owners sell? You can also use information found online to answer.

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1. I try to create an image of the message

4. I try to make them feel what I really mean (1 is related to the visionary, 2 to the logical, 3 to action and 4 to the emotional).

4. What is the goal of the others in the network?